We are a nation of givers. The Center on Wealth and Philanthropy at Boston College estimates that in 2009, individual charitable giving amounted to $217.3 billion dollars. That money went to places like the ravaged nation of Haiti, the Salvation Army, state disaster relief funds, and local food banks and homeless shelters. As adults, we’re doing a great job giving to others. But what about our kids? More and more, we talk to parents who want to know how to pass on a spirit of giving to their children.
It’s certainly not easy. Kids are bombarded with messages of greed and materialism. According to the Nielson company that rates television usage, the average child sees 20,000 30-second commercials each year. That’s an awfully loud voice telling our kids they need more stuff. But you can counter the message to have more and nurture your child’s innate generosity. Here’s how: